This was an investigation of members’ perceptions about a proposed merger between AIIA and AEEMA and the value that membership of each association provided its member companies. It was a delicate political exercise which required informing members of what was happening before eliciting their views on a possible merger.
ASR used a combination of face-to-face and telephone interviews of key stakeholders, focus groups of city-based members and a web survey of all members.
AIIA marketing benchmarking study
In 2005 ASR performed a marketing benchmarking study for the Australian Information Industry Association (AIIA) involved designing a data collection tool around key areas of marketing activity and collecting and analysing data from very different types and sizes of ICT companies throughout Australia. ASR then wrote a report which AIIA is selling to its members and other ICT companies.