As part of its extensive experience in social research, ASR conducts numerous community studies each year. These are often quite distinct from customer studies where commercial transaction has taken place. Community studies tend to focus on the broader community’s views about an organisation and its reputation and which may include its product / service offering.
Types of community research that ASR has conducted recently include:
The challenges within community research are ensuring representative and therefore non-biased samples as well as sufficiently large samples for confident analysis; currency and comprehensive of contact lists; and addressing all key concerns within questions presented. Pilot testing and qualitative discussion groups prior to conducting large scale quantitative surveys are important, if not essential, for this type of research.
Data collection methodologies are infinite and include anything from physical intercepts, such as in parks and at beaches, to discussion groups, phone interviews and web surveys, or any combination of these techniques. Often this type of research involves using either very targeted lists or very broad promotion.
Reliable evidence-based solutions are important to decision makers in the community sector as often the resulting activities are subject to broad public opinion and community investment. ASR understands the need for clear and defensible recommendations.