PoMC engaged Australian Survey Research to conduct a satisfaction survey of its larger customers across a range of segments including organisations working in the port such as stevedores, freight forwarders and transport companies as well as cargo owners’ peak body representatives.
The research study focused on perceptions of PoMC’s commercial performance as a service provider and its statutory role in making the port supply chain and Port of Melbourne operations more efficient.
Study participants were generally senior managers who had current and fairly extensive interactions with PoMC. Importantly, the project included canvassing issues relating to the recently completed channel deepening project, and more particularly is measuring perceptions of PoMC’s strategic role in planning long-term infrastructure improvements to the port.
The major project steps were:
Subsequently and with ASR’s assistance, PoMC will be conducting regular pulse surveys of its customers and tracking results over time.